"Free" and "How to" are both good to use in your headline. These are attention grabbing words. Here's a couple of examples of Headlines I use in my business that have good click through ratios (ctr).
Example #1:
$299 website free...plus guaranteed traffic and sales!
Example #2:
How to get your very own $299 website free...plus guaranteed traffic!
These both pull very well for me and should give you an example to go by in writing headlines for your own business.
See how I have put the biggest benefits I have to offer my customers in the headline?
Hope this helps....Get out there and make some sales!
