Telling a story in my ads

Some of the most responsive ads I've ever written have been those where I told a simple story in my ad. I told of a problem I had and then proceeded to tell the reader how I solved the problem with a product or service I was selling.

First hand experience is a good selling point. I don't just make up a story. I tell about my own personal experience and how my problem was solved with the product or service I'm promoting.

Think about this for a minute...why do you always see "weight loss" commercials with before and after pictures? And usually the person who lost the weight is the one doing the talking on the commercial? Because it sells, that's why. You see first hand the weight problem the person was having, and then you see how the product solved the "weight" problem.

Hope this helps,
Kevin Webster

Get out there and make some sales!

Some classified ad sites I use.

Here's a few of the higher traffic sites I use to place ads in.

www.craigslist.org...this one gets huge amounts of traffic and will get your site indexed quickly. I highly recommend it.

www.ebay.com...many people don't know yet that ebay now allows classifieds. Another very high traffic site that will get your site indexed in the search engines very quickly. You can even ad audio, video, and links to your landing pages right from your ad.

http://www.Web-Ads.com
http://Classifieds.Yahoo.com
http://www.ClassifiedAds.com
http://www.USFreeAds.com
http://www.OLX.com
http://www.AdSubmitter.com
http://www.PostTree.com

Be sure your write a benefit rich headline. It is the key to getting your ads read. Tell your prospect "what's in it for them" if they read your ad.
So many people just write ads telling people how great there wiz bang is. People don't care...they want to know what's in it for them if they take action now.

Get out there and Make Some Money!
Kevin

Happy Easter!

Just a quick note here. Hope you are all writing very benefit rich headlines by now, getting good click thru rates, and making sales like crazy!

Wanted to pass along a free advertising source that I've been getting some pretty good click thrus with. It's InstantBuzz. You may have heard of it as I did. But only recently did I install it and begin to use it. I'm happy with the results so far. Check it out at:

http://www.InstantBuzz.com/r/?webstk644

How to write good headlines Part 2

"Free" and "How to" are both good to use in your headline. These are attention grabbing words. Here's a couple of examples of Headlines I use in my business that have good click through ratios (ctr).

Example #1:

$299 website free...plus guaranteed traffic and sales!

Example #2:

How to get your very own $299 website free...plus guaranteed traffic!

These both pull very well for me and should give you an example to go by in writing headlines for your own business.

See how I have put the biggest benefits I have to offer my customers in the headline?

Hope this helps....Get out there and make some sales!